Leveraging the influence of technology in people’s daily lives is vital to your business’ growth and success. Most industries today, even traditional businesses like insurance agencies and hospitals, are shifting to the digital landscape – and this shift is essential if you are to get a leg up on the competition. But digitizing your business takes a lot more than just updating your hardware and its systems.
Today, digitalization is an innovation almost all businesses are embracing as it not only brings more convenient solutions to outdated technology but it also helps get word of your businesses out there. Here’s why digitizing your business’ marketing strategies helps build your brand as you engage with your market.
Digital Video Advertising is Dominating
Have you ever watched a video on the Internet to find yourself already anticipating a short ad before the actual content you set out to watch? This expectation is what drives big and small businesses to create video content that can effectively engage with the typical web surfer. Digital video advertising is a steadily growing part of the Internet and has become a visual way for brands and businesses to educate viewers of what they do.
With the prevalence of commercials and promotional videos on the Internet, however, most viewers are able to recognize whether a video is engaging or uninteresting. This is where a quality corporate video production company comes in. These production experts specialize in showcasing your business’ standards and services, delivering what’s good for your company, and what’s appealing to the audiences.
Multichannel Marketing Lets You Engage Your Customers More
A lot of businesses are beginning to incorporate all channels into their business strategies. Multichannel marketing is integral in maintaining your brand’s presence across all platforms of media in order to keep customers, existing and prospective, engaged.
One of the biggest audiences you can reach is the one on the other side of the mobile screen. Today, more than half of the world’s population own a mobile phone. Take advantage of this by creating engaging content that can attract the attention of the market. Invest in the development of a mobile app where customers can easily access and interact with your brand. Another upside to mobile marketing is that you have fewer barriers, enabling you to reach a global audience that may result in bigger revenue.
Real-Time Marketing is Cost and Time Efficient
Staying active on social media is a prime example of real-time marketing. Platforms such as Twitter and Instagram where you can share instant content let you in on what people are currently talking about online. You can take advantage of this information by creating content that is timely and is likely to trend and capture the attention of the online market. Businesses big and small are adapting to this marketing tool, as it encourages customer engagement and is useful is maintaining customer retention.
The rapid changes in technology affect what attracts people and what catches their attention. Video content is ideal as it can be played on any device while all the viewers have to do is sit back and take the information in. Just like technology, trends come and go quickly and people are naturally quick to jump on what is new. Taking advantage of this on social media will not only drive attention to what your business offers but also help build your brand’s reputation in a relevant and timely manner.
